It’s All About Customers – What I Learned from Reading Jim Blasingame’s, “Age of the Customer”
While trying to learn more about leadership and book publishing I came across Michael Hyatt’s blog on intentional leadership. I read his blog, listened to his podcast, and tried to apply what I was learning. Over and over again he gave away more helpful information. When he published his book, Platform, I bought it without hesitation.
Michael Hyatt exemplifies every aspect of Jim Blasingame’s book, Age of the Customer.
One main principal communicated in his book is delivering value. Jim says it this way, “Demonstrate value by contributing before any business is conducted. Contribute first, sell second.” This is demonstrated by people like Michael Nichols who gives you his book, Creating Your Business Vision, when you sign up for his email list. Here he takes a similar approach of Michael Hyatt’s Creating Your Personal Life Plan and applies it to your business. This point is further driven home by the crash test dummy of online business, Pat Flynn. He over-delivers in his e-book on creating ebooks. He takes you along the ride of creating your own e-book with lots of content and visuals. Both Michael Nichols and Pat Flynn give monster value at no cost to you – just signing up for their email list.
Here is a simple way you can do this too: Identify a group of people, or several individuals and send them something of value. Over-deliver! Send a book, a magazine, or an article that applies specifically to that person. If you offer a free ebook on your site, re-read it. Does it add monster value? If not, create one that does.
After you do this, send me a note, comment or tweet about it – what you did, and how it was received.
Have you ever over-delivered for a customer? What was their reaction? Have you ever been the recipient of a person over-delivering? How did it make you feel? Leave a comment below.